Concept & Objective
The idea was to create an engaging ad reel from the newly released podcast episode featuring neurologist Dr. Sweta Adatia (founder of Limitless Labs) and Raghav Himatsingka (founder of Raising Superstars). The reel targeted parents and audiences new to early learning and child development. The main goal was to maximize reach and convert viewers into potential customers.

Pre-production

Selected impactful podcast snippets highlighting the “Prodigy Framework.”

Scripted a concise, attention-grabbing narrative suitable for short-form content.

Designed visual cues, text overlays, and graphics to align with Raising Superstars’ brand identity.

Planned transitions to keep the pace engaging for social media.

Production

Edited podcast footage into a short ad-friendly reel format.

Added motion graphics and kinetic typography to emphasize key insights.

Ensured visual rhythm matched audio beats for retention.

Post-production

Added subtle background music and sound design to elevate engagement.

Optimized aspect ratio and resolution for social media (primarily Instagram Reels).

Tested pacing and flow for maximum audience retention.