Concept & Objective

The project focused on creating a visually engaging ad entirely through motion graphics. Using Illustrator and Photoshop files of the product, the ad was crafted specifically for the Amazon Marketplace. The objective was to highlight the flashcards’ features while creating a sense of usefulness for parents, ultimately driving conversions into customers.

Pre-production

• Collected and prepared product assets (flashcards, packaging) from Illustrator and Photoshop.
• Scripted the ad flow to balance product showcase and parent-focused benefits.
• Designed visual storyboards emphasizing simplicity, clarity, and engaging motion.
• Defined color palette and typography consistent with product branding.

Production

• Animated flashcards with smooth transitions and dynamic motion to draw attention.
• Used kinetic text and iconography to highlight key product benefits.
• Ensured animations remained clean and product-focused to meet Amazon ad standards.

Post-production

• Added subtle sound design and background music to complement visuals.
• Optimized resolution and file size for Amazon Marketplace ad requirements.
• Reviewed pacing to maintain engagement while conveying product value quickly.