Concept & Objective

The project aimed to create a visually engaging ad designed entirely with motion graphics using Illustrator and Photoshop product assets. Built for the Amazon Marketplace, the objective was to highlight the puzzle toy’s features while instilling a sense of usefulness and value for parents, encouraging them to convert into customers.

Pre-production

• Collected and organized product assets (puzzle toy pieces, packaging) from Illustrator and Photoshop.
• Scripted the ad narrative to showcase both product appeal and educational benefits.
• Developed a visual storyboard to balance clean product display with engaging animations.
• Defined a color scheme and typography consistent with the toy’s branding and Amazon standards.

Production

• Animated puzzle toy elements with smooth, playful transitions to attract attention.
• Used kinetic text and icons to highlight key product features and benefits.
• Ensured animations remained clear, product-focused, and marketplace-compliant.

Post-production

• Added background music and sound design tailored to a child-friendly yet professional tone.
• Optimized file format, resolution, and duration for Amazon Marketplace requirements.
• Reviewed pacing to ensure quick engagement and effective communication of value.