Concept & Objective

The idea was to create an ad reel from the newly released podcast episode featuring neurologist Dr. Sweta Adatia (founder of Limitless Labs) and Raghav Himatsingka (founder of Raising Superstars). The reel was aimed at audiences at the top of the marketing funnel—people unfamiliar with Raising Superstars. The objective was to build awareness of the company and its products, while reaching parents new to early learning and child development.

Pre-production

• Selected podcast segments that introduced Raising Superstars clearly.
• Scripted a flow that communicated who we are and what our products offer.
• Designed visual elements and text overlays to simplify messaging for first-time viewers.
• Planned transitions to maintain clarity and avoid overwhelming new audiences.

Production

• Edited podcast footage into a clear and concise ad format.
• Added motion graphics and kinetic typography to emphasize key messages.
• Ensured visual rhythm matched audio delivery for smooth storytelling.

Post-production

• Added background music and subtle sound design to enhance engagement.
• Optimized video for social media distribution, especially Instagram Reels.
• Reviewed pacing to ensure clarity and retention for new audiences.